With the art firm aesthetic management and metaphysical marketing pierre guillet de monthoux provides the growing contemporary research field of organisational aesthetics with an invaluable sourcebook at once a history of ideas and a history of organisational forms it demonstrates the profound relevance of aesthetic philosophy for . The art firm explores the seemingly unorthodox alliance of the arts management and marketing art firms as avant garde enterprises and arts corporations have existed for at least two hundred years using texts images and other types of art to create corporate wealth this book investigates . The idea that art holds the key to how work is managed reconfigures the relationship between aesthetics and labor especially the entangled meaning of performance in business and in art pierre guillet de monthoux a professor of management at stockholm university undertakes this project with great verve in his sweeping book the art firm . Find helpful customer reviews and review ratings for the art firm aesthetic management and metaphysical marketing stanford business books hardcover at amazoncom read honest and unbiased product reviews from our users
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